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Do you know what web 1.0, 2.0 and 3.0 mean?
I can share, that I had no idea... and I use all of them on a daily basis, which may be true for you too!
This great blog, Nonprofit Tech for Good, did a fabulous job at explaining it and I'll do it very quickly for you now:
web 1.0 refers to when we push out information to an audience for example in the form of a newsletter or a donation ask, that isn't interactive in nature.
web 2.0 is an interactive site or social media application that allows two way communication, sharing of the information etc... It can include Blogs, wikis (I'll cover these in another reflection:) and so much more! There are thousands of web 2.0 tools that are at our fingertips.
web 3.0 takes these sites to mobile applications that don't just require being at a computer or laptop. This could include text message campaigns as well
If you combine them all you end up with an integrated campaign which appeals to a larger audience. Some folks still prefer 1.0 communication like our e-newsletter, while others would prefer to follow us on facebook, but not also receive a newsletter and to access it on their mobile device in order to donate immediately when they are asked rather than wait until they are at home.
When thinking about volunteer communications, we need to appeal to a wide range of demographics, so utilizing tools in 1.0, 2.0 and 3.0 are very important however the message used may vary based on the audience it is intended for. Not to mention, we may need to go really traditional and use a print ad or physical poster too!